专家审核更新于2025年business
business
9 min readJune 4, 2024Updated Jul 5, 2024

创建专业发票:模板、技巧和最佳实践

制作能更快收到付款的发票:基本字段、清晰的布局和后续跟进策略——以及免费的辅助工具。

专业的发票不仅仅是请求付款——它还能增强您的信誉、减少纠纷并加快现金流。无论您是自由职业者、小型企业主还是代理机构,本指南都涵盖了创建快速收款发票所需的一切。

Key Takeaways

  • 1
    请包含所有必要字段:公司信息、客户信息、发票编号、日期、明细项目、总计和付款说明
  • 2
    使用清晰的布局,突出显示总额和截止日期——确保不会错过。
  • 3
    详细列出与合同相符的各项内容,以避免纠纷。

Essential Invoice Fields

Missing or unclear information is the #1 reason invoices get delayed. Make sure every invoice includes these essential fields.
Required fields for professional invoices
FieldWhat to IncludeWhy It Matters
Your Business InfoName, address, phone, email, logoProfessional appearance, easy contact
Client InfoCompany name, contact person, addressEnsures invoice reaches right person
Invoice NumberUnique sequential number (e.g., INV-2025-001)Tracking, reference, legal compliance
Invoice DateDate invoice was issuedEstablishes payment timeline
Due DateClear payment deadlineSets expectations, enables late fee enforcement
Line ItemsDescription, quantity, unit price, totalTransparency about what's being charged
Subtotal & TaxesSubtotal, tax breakdown (GST/VAT), total dueLegal compliance, clarity
Payment InstructionsBank details, accepted methods, online payment linkReduces friction in getting paid

Legal Requirements Vary

Different countries have specific invoice requirements (e.g., GST number in India, VAT number in EU). Check local regulations and include all legally required information.

2Clean Layout & Design

A well-designed invoice is easier to read, process, and approve. Good design reduces confusion and delays.
  • **Use clear section headings** – Separate your info, client info, items, and totals visually
  • **Choose readable fonts** – 11-12pt for body text, avoid decorative fonts
  • **Include your logo** – Builds brand recognition and professionalism
  • **Highlight the total due** – Make the amount owed prominently visible
  • **Highlight the due date** – Equally prominent; no one should miss it
  • **Use whitespace** – Don't cram everything together; let the document breathe
  • **Align numbers right** – Currency and quantities are easier to scan when right-aligned

Good vs Bad Invoice Design

Pros

  • Logo at top for brand recognition
  • Clear sections with headings
  • Total and due date highlighted
  • Payment instructions clearly visible
  • Ample whitespace for readability

Cons

  • No logo or branding
  • Cramped, hard-to-read text
  • Total buried in the document
  • Due date missing or unclear
  • No payment instructions provided
Test your invoice by asking: Can someone find the total and due date in 3 seconds? If not, redesign.

3Writing Effective Line Items

Line items are where disputes start. Clear, detailed descriptions prevent confusion and objections.
Example: Good vs Vague Line Items

Scenario

Vague: "Consulting services - $5,000"

Solution

Better: "Strategy consulting (May 2025): 20 hours @ $250/hr - Brand positioning workshop (8 hrs), Competitor analysis (6 hrs), Marketing roadmap (6 hrs) - $5,000"

  1. 1**Be specific about deliverables** – "Website redesign" is vague; "5-page responsive website with contact form" is clear
  2. 2**Include dates or time periods** – "May 2025 services" or "Project Phase 2"
  3. 3**Show quantities and rates** – Even for fixed-price work, break it down
  4. 4**Match contract language** – Use the same terminology as your agreement
  5. 5**Group related items** – Keep the invoice organized and logical

4Payment Terms That Work

Your payment terms set expectations and protect your cash flow. Be explicit and consistent.
Common payment terms explained
TermMeaningWhen to Use
Due on ReceiptPay immediatelySmall amounts, one-time clients
Net 15Due in 15 daysSmall businesses, quick turnaround work
Net 30Due in 30 daysStandard for most B2B work
Net 45/60Due in 45-60 daysLarge enterprises (often non-negotiable)
50% UpfrontHalf before work startsNew clients, large projects
Milestone-basedPay at project stagesLong projects, reduces risk

Late Payment Fees

Consider adding late fee terms (e.g., "1.5% per month on overdue amounts"). State this clearly on every invoice. But check local laws—some jurisdictions limit what you can charge.
15%
of invoices are paid late
10-20%
faster payment with online options
3x
more likely to pay with clear due date

5Follow-Up & Getting Paid

Even perfect invoices sometimes need follow-up. Have a system in place.

Payment Follow-Up Timeline

1

Day 0: Send invoice promptly

Send immediately after work is complete or at the agreed billing date. Don't delay.

2

Day -3: Friendly reminder before due date

"Just a friendly reminder that invoice #123 is due in 3 days. Please let me know if you have any questions."

3

Day +1: Polite follow-up

"Invoice #123 was due yesterday. Please confirm payment is in process or let me know if there's an issue."

4

Day +7: Firmer reminder

"This is a second reminder. Invoice #123 is now 7 days overdue. Please arrange payment promptly to avoid late fees."

5

Day +14+: Escalation

Call the client. If no response, consider formal collection notice or pausing future work.

Keep follow-up emails professional and factual. Never get emotional. Document everything in case you need to escalate.

Tools & Automation

Automation reduces errors, saves time, and ensures consistency. Use the right tools for your workflow.
  • **Invoice generators** – Create professional invoices in minutes with pre-filled templates
  • **Accounting software** – QuickBooks, FreshBooks, Xero for recurring invoices and tracking
  • **Payment gateways** – Stripe, PayPal, Razorpay for instant online payments
  • **Automated reminders** – Set up automatic payment reminders to save manual follow-up
  • **PDF export** – Always send invoices as PDF to preserve formatting

Create Your Invoice Now

Use our free invoice generator to create professional invoices in minutes.

Open Invoice Generator

Pro Tip: Save Templates

Create templates for your most common invoice types. Pre-fill client info, standard line items, and payment terms. Customize only what changes for each invoice.

常见问题解答

发票上依法必须包含哪些信息?
各国要求不尽相同。一般而言,需要提供以下信息:公司名称和地址、客户名称和地址、唯一发票编号、日期、商品/服务描述、金额、税项详情(增值税/消费税)以及应付总额。具体要求请查阅当地法规。
我应该如何给我的发票编号?
使用统一的顺序格式,例如 INV-2025-001、INV-2025-002 等。格式可以包含年份、客户代码或项目代码。切勿重复或跳过数字——这对于税务和会计处理至关重要。
对于逾期未付的发票,我应该收取滞纳金吗?
滞纳金旨在鼓励及时付款,并补偿您因逾期付款而造成的现金流损失。通常的滞纳金率为每月 1-2%。请在每张发票和合同中明确说明滞纳金政策。请查阅当地法律法规,了解是否有任何限制。
我应该何时发送发票?
工作完成后或约定的结算日期应立即付款。对于持续性工作,应建立固定的结算周期(例如,每月1日)。付款延迟会导致收款延迟。
如果客户对我的发票有异议怎么办?
及时、专业地回应。仔细核对您的合同和相关文件。如果争议属实,请开具更正后的发票。如果争议不成立,请冷静解释并提供佐证材料。切勿情绪激动或采取对抗态度。